The bounce rate is a quantitative indicator that measures the number of Internet users who came to your web page and left the site immediately. These Internet users therefore consulted only one page of the website.
Content marketing is a marketing practice that consists mainly of creating media content of all kinds in order to increase the visibility of a brand, its activities on the web, and the traffic to its site.
Google AdSense is part of Google’s advertising network. Using websites or YouTube videos as a medium for its ads, Google AdSense offers the publication of private ads on different media platforms in order to target where consumers are at in their buyer journey and offer them products accordingly.
A heatmap is a digital representation of the most navigated areas on your website. The heatmap analyzes the pages where visitors spend the most time, the most popular redirect links or the images with the best Click Through Rate (CTR). You thus get a graphic representation of all your hotspots in order to better understand and analyze the popular areas and those that might need some tweaking.
HTTP or HTTPS is a transmission protocol that allows users to access web pages through a browser. All of the digital pages available on a conventional browser like Google or Bing come with an HTTP transmission protocol. HTTPS is simply a transmission protocol with superior security.
Flywheel is a marketing concept that refers to the management and increase of a company’s potential customers; it’s an approach that emphasizes both the acquisition of new prospects and the retention of current customers. The model is essentially based on the reduction of friction points between you and your current clients, using the momentum of happy customers to drive referrals and find new ones.
A key performance indicator (KPI) is an indicator that mainly measures the following:
Key performance indicators therefore serve as a decision-making aid. They eliminate subjectivity and prioritize quantifiable data.
A keyword is a word or phrase used to search for information on a specific subject. Keywords are therefore used to provide relevant information related to the search. For example, the phrase “black tea” would be a good keyword for a page providing information about tea. Usually, people write specific terms when conducting an online search.
LinkedIn is a professional oriented social network created in 2003 in Mountain View, California. This specialized social network has more than 400 million members grouped into more than 170 sectors of activity.
The term MQL is an acronym commonly used in marketing which stands for marketing qualified lead. The term MQL refers to a lead which has a much higher chance of becoming a client than other leads. Leads that are transformed into an MQL therefore show a greater interest in your product.
Also called On-site SEO, the On-page SEO consists of improving written and visual elements of a website so that it ranks better on search engines like Google.
Pay Per Click (PPC) refers to the amount paid by an advertiser to redirect a visitor to its content offer.
ROI refers to the return on investment generated by marketing campaigns. The concept of ROI calculates the amount invested in marketing and the benefits in order to calculate the rate of return.
The general formula for calculating return on investment is: return on investment (%) = (gain of investment – cost of investment) / cost of investment.
SEO, or Search Engine Optimization, is a positioning strategy that makes your site or web page appear in the first natural results of search engines.
A thank you page is a website redirect page used in marketing to confirm an action such as making an appointment or downloading content. The thank you page is also used for conversion tracking purposes.
A unique visitor, or unique user, is an Internet user who visits one or more pages of a website during a period of time. Thus, the number of unique visitors represents the number of different visitors who have visited at least one page.
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